TwitterFacebookLinkedInWe value your opinion

Painting the Town Pink for Breast Cancer Campaign

For Breast Cancer Campaign’s Action Month, we took to the streets of London, illuminating well-known landmarks with a pink glow.

Every October, London dawns the colour pink. From pins and ribbons, to billboards and taxicabs – pink can be seen all over the city. It’s all part of an international campaign to raise awareness of Breast Cancer, those affected by it, and the preventative care available for many. This year, even the city’s landmark buildings joined the campaign, as Buckingham Palace, Tower of London, and Nelson’s Column in Trafalgar Square London went pink in support of Breast Cancer Campaign’s Action Month. We were asked to light the iconic architecture in pink for the October 1st launch of the campaign’s month of events and activities.

By dotting London’s skyline with pink landmarks, Breast Cancer Campaign, the UK’s largest charity devoted to Breast Cancer awareness, aimed to get people talking about the cancer which kills 12,000 women in the UK every year.

Dominic Yates, Project Manager at White Light, commented on the significance of the project saying, “This shows how lighting can be a powerful tool in expressing a message – especially one as important as Breast Cancer Awareness.” The project allowed the charity a uniquely visible platform to engage Londoners and technology gave the public a chance to carry the conversation across the world on the internet. Using the hash tag #pinklondon, Twitter users could follow the event, share their thoughts, and post their own photos of the pink landmarks, making the event even more effective.

We worked with MGI London to fulfil the needs of the project. To achieve the feat, Dominic Yates led a team of 12 across the three venues – Buckingham Palace, Tower of London, and Nelson’s Column in Trafalgar Square.

White Light supplied a combination of lighting equipment for the event including new Martin Mac Viper fixtures and new Clay Paky Sharpy fixtures along with Studio Due City Colour 2500W units, Thomas Pixeline units, Vari-Lite VL3000 Spots, and Vari-Lite VLX fixtures, all of these controlled by Avolites Pearl Expert Control Desks.

For more information about Breast Cancer Campaign’s Action Month, visit their website at www.breastcancercampaign.org.

To view White Light & Projection Advertising light up British Museum for Breast Cancer Awareness please visit our Youtube Channel.

To follow the conversation online, search Twitter for #pinklondon, @BCCampaign, and @WhiteLightLtd.

Photography by James MacKenzie