Ally studied at Southbank University where she gained a degree in Special Effects. After graduating she embarked on a gap year, during which time she worked in the warehouse at Stage Electrics. Wanting to remain in the industry, she then took on the role of Customer Service Rep for the Hire and Sales Department. In 2011, she left Stage Electrics to join TMB to work in their Customer Development team where she focused on both demoing and selling equipment. In 2013, she joined the Sales team at WL as Technical Sales Manager.