The ABTT Theatre Show returns to Alexandra Palace next week. As always, the show will allow attendees to engage with various exhibitors from across the entertainment industry and offer the chance for discussion, discovery and development. This year marks the show’s 39th anniversary. It also marks the 39th show that White Light has attended, with the technical solutions specialist being the only company to have exhibited at every single one.
This year’s ABTT Theatre Show is being held on Tuesday 6th and Wednesday 7th June, in order to avoid clashing with the general election on Thursday 8th. WL will be exhibiting on stand D30. Bryan Raven, WL’s Managing Director, comments: “We are delighted to be returning to the ABTT Theatre Show after what has been a brilliant year so far for the company. We’re continuing our work on the biggest shows in the West End and across the UK, expanding our work in the entertainment sectors, and our ever-growing online shop, ShopWL.com, has allowed customers to have instant access to a wide range of products at very competitive price. We have also added to our expert teams to account for the company’s growth – many of whom will be on the WL stand at ABTT”.
Also on the stand will be technology which is only available exclusively though WL in the UK. As the importance of wireless DMX continues to grow within the world of entertainment technology, WL will be displaying the brand-new W-DMX G5. A result of more than 18 months-worth of customer research, G5 allows users to run multiple DMX universes concurrently. It also features an optional Wi-Fi module meaning users are now able to link their smartphone or tablet to a BlackBox and send DMX data directly to fixtures.
The company will also display the Sparkular Fireworks Simulator Machine; a phenomenal indoor fireworks display without the fireworks risk. Throughout the show, WL will be able to offer specific discounts on each product to those interested. Bryan adds: “We’re really excited to be able to bring these two innovative products to ABTT and showcase them to all in attendance. A benefit of a show such as this is that we get to speak to people face-to-face and ensure we offer solutions which match their requirements”.
During the show, there will also be the ABTT Theatre Awards 2017. Hosted at the Petrus Bertschinger Studio, the Awards will take place on Tuesday 6th June and WL will once again be a sponsor. Throughout both days, there will be refreshments available of the WL stand.
Bryan comments: “We have made some great friends over the years at ABTT and it’s always a great experience to catch up and hear their latest news. After attending as long as we have, this means we have had the opportunity to create some very strong working relationships; something which only an event like offers. We look forward to continuing this in 2017”.