SmartStage® - White Light
Explore White Light: White Light | HireWL | SalesWL | ShopWL

SmartStage®

Mixed Reality Studio

We are the world leaders in deploying xR and virtual production studios.

Recent applications include:
BROADCAST


Eurosport US Open 2020
TRIVIA GAMES


Tom Scott – Disconnected
CONFERENCE


Fusion Comms Transcends Virtual Events Reality
WORSHIP


MCHW Stream Highlights
MUSIC


White Light & Bug Productions present FLUX
CORPORATE


Leaders in Sport

 

What is SmartStage®?

SmartStage® is an immersive video environment which replaces the traditional green screen element of a virtual studio and allows the presenters and audience to see and interact with the content around them.

The content, such as financial data, structured teaching syllabus, corporate messaging or any other supporting asset is placed within the natural eye line and close proximity of the presenter. This enables the presenter to interact with the content in a far more natural way. With no rehearsals and no green-screen training required the speakers are more comfortable and can easily see and relate to the environment around them.

The SmartStage® environment is proving incredibly popular within markets such as Education, Corporate Communications, Financial Services, Broadcast, E-Sports, Government and so many more. The set-up is scalable to fit any sized space and doesn’t require a dedicated broadcast studio environment. You could even build it in an office or basement!

#SmartStage #ItsVirtuallyReality

Contact us for more information:

[email protected] or call Sarah Cox on +44 020 8254 4800.

For more videos, visit our YouTube SmartStage® playlist

For access to exclusive content and resources, including webinars, Q&A sessions with our team of experts & latest developments hosted from our SmartStage®, please enter your details using the form below:









    Case Studies

    University of Portsmouth invests in ground-breaking future for the Centre of Creative and Immersive XR (CCIXR) with White Light’s SmartStage® technology

    Having secured £3.6M in funding from the Solent Local Enterprise Partnership (LEP), the University of Portsmouth will launch its brand-new Centre for Creative and Immersive eXtended Reality (CCIXR) in 2021.

    Read More

    Fusion Comms transcends virtual events reality with White Light’s xR SmartStage® for global leadership conference

    To facilitate their client BDO’s first ever fully virtual global conference, creative consultancy Fusion Comms produced a ground-breaking new digital delivery format. The BDO RETHINK Festival, which is traditionally held as a bi-annual face-to-face leadership event, was instead broadcast to a global audience on Monday 2 November and Wednesday 4 November 2020.

    Read More

    A brand-new trivia quiz show for YouTube influencer Tom Scott

    YouTube influencer Tom Scott wanted to create a brand-new game show called Disconnected, using WL’s SmartStage® to enable remote participants to play along in three separate heats, before a grand final...

    Read Case Study

    White Light’s SmartStage® digitally connects a global audience for transformed Leaders in Sport annual conference

    As part of its series of global summits, Leaders in Sport recently hosted its annual ‘Leaders Week’ conference as an online forum (for the first time), due to the COVID-19 pandemic. The physical event, originally due to take place in New York, was transformed into ‘LeadersWeek.direct/’ - a broadcast delivered by technical solutions specialist White Light (WL), from their socially distanced studio in London.

    Read Case Study

    The Future of Education: White Light’s SmartStage® positions virtual learning as a key offering at Michigan Ross University

    In Autumn 2019, The University of Michigan’s Stephen M. Ross School of Business became the first academic institution to utilise SmartStage®, bringing remote learning to life like never before.

    Read Case Study

    How Does it Work?

    A media server is provided for each studio camera, with the servers' outputs feeding into the studio vision mixer. This allows feeds into the LED video walls to be cut via macros whenever the camera feeds are cut.

    The servers also generate a delayed camera feed, key and fill for front-plate/augmented reality content, along with a perspective preview for the camera operator. This means they don't have to work "blind" if the live environment is not cut to them.

    Download SmartStage® fact sheet here.

    To register to our weekly SmartStage® Newsletter – please email [email protected]