Tag Archive: Complete technical solutions

1. White Light Joins Ben Sherman On the Catwalk

   16 January 2018 12:00 Comments Off on White Light Joins Ben Sherman On the Catwalk

   Last week saw the start of London Fashion Week Men’s Autumn/Winter 2018 Show. 2018 marks the 11^th season of the biannual celebration of British menswear and this year had more shows than ever before. One of these included the fashion label Ben Sherman who showcased their new Fall collection which was a collaboration with fashion designer Henry Holland. White Light provided the complete technical solutions for the showcase.

   The Ben Sherman showcase took place at Somerset House on 5^th January. WL was approached by JN Productions and the event was led by WL’s Creative Producer Richard Stirzaker. Richard comments: “We have worked at the London Fashion Week for over a decade now and know what is required for international launches such as this. The theme of the new collection was Northern Soul culture and a large part of our brief was providing technical support that reflected this”.

   WL had to transform the Somerset House Embankment Galleries into a space suitable for a catwalk. Not only that but the company had to accommodate the immersive elements of the evening. Richard comments: “Rather than just launch the new collection with a catwalk display, the client wanted to create an immersive experience; perpetuating the Northern Soul theme. This included dancers who opened the show along with a Northern Soul soundtrack that relayed throughout the space”.

   WL drew on its state-of-the-art audio inventory to provide sound reinforcement throughout. This was also used for the soundscape in the main space along with the Gallery downstairs. Richard explains: “When guests first arrived, they walked through the downstairs gallery where there were large image prints which reflected the brand identity and reinforced the theme of the collection. We also sourced the scenic elements along with the staging for the models as they entered the Raphael Gallery”.

   As with any fashion show, lighting played an extremely important role. Richard explains: “The lighting played several important roles for this showcase. Firstly, it had to serve a primary purpose of illuminating the space and ensuring that it would be suitable for a fashion launch. Secondly, we wanted to use the lighting to differentiate the various points of the evening; from the audience entrance to the dancers to the actual models themselves”.

   Alongside this WL also projected a video of the launch onto the interior of the Embankment Gallery.

   Richard adds: “What was great about the Ben Sherman showcase was that it was able to draw on everything we can offer as a company: lighting, audio, video and staging. We were able to work closely with a very high-profile client and deliver the exact technical solutions they required”.

   The Ben Sherman launch marks one of several shows that WL is working on at this year’s London Fashion Week.

   Photos courtesy of JN Production.

2. White Light Appointed Production Partner by The Mermaid London

   15 January 2018 14:25 Comments Off on White Light Appointed Production Partner by The Mermaid London

   

   Today, White Light has announced the signing of a 5-year in-house supplier contract with The Mermaid London.

   The contract, which begun on 1^st January 2018, will see WL work alongside The Mermaid London to improve existing equipment as well as introduce new lighting, audio, video, rigging and staging technical solutions and products to enhance the venue’s event production offering. To complement the supply of equipment WL will be appointing a specialist project manager to handle all enquiries and manage the day-to-day technical support required on events.

   Richard Wilson, Director at WL, comments: “We are delighted to be working with The Mermaid London. Along with our expert technical teams, we will complement this fantastic venue with the installation of improved technical production equipment. Further technical support for clients will also be available from our head office in Wimbledon. This is a very exciting collaboration between two leading organisations.”

   WL has over 45 years’ experience in offering expert services including, but not limited to; full technical production service, an extensive range of technical equipment and an on-site team of highly skilled designers and technicians, to leading London event venues. At the end of 2017, WL was awarded ‘Best Use of AV Technology’ at the Event Technology Awards 2017 and ‘Event Production Supplier of the Year’ at The Drum UK Event Awards 2017.

   

   This announcement follows the success of similar in-house supplier contracts confirming with the Science Museum for Levels 4 & 5, Central Hall Westminster, Claridge’s, and The Connaught. Moving into 2018 WL will look to further expand its portfolio of managed venues, ensuring clients have easy access to the latest technology in event and conference production.

   Claire Pastore, Head of Commercial at The Mermaid London, added: “We’re thrilled to be working alongside WL in this exciting new venture. As a leading events venue in central London, we’re always looking at ways to enhance our AV/production to clients, and the state-of-the-art production equipment and solutions provided by WL, will enable us to offer the best creative and innovative production concepts to event organisers.”

   The Mermaid London, located in the heart of the City of London, is only a two-minute walk from Blackfriars Station, a short distance from Blackfriars Pier and a 15-minute walk from mainline stations Liverpool Street and Kings Cross St. Pancras. The venue is home to nine meeting and event spaces including the City of London’s only 600-seater auditorium, and the newly refurbished Upper River Room with breath-taking views of the River Thames, Tate Modern, The Shard and Shakespeare’s Globe.

   www.the-mermaid.co.uk