Tag Archive: Craig Bennett

1. WL Launches SalesWL

   11 May 2021 09:21 Leave a Comment

   Since its formation in 1971, White Light has established an unparalleled reputation for providing its customers with a level of support and expertise they would not receive anywhere else. Similarly, its continued investment in the very latest technology alongside its longstanding relationships with leading manufacturers has allowed clients immediate access to a wide variety of products. As part of its continued efforts to maintain the highest level of customer service, the company has recently launched SalesWL: a brand- new online platform from which customers can purchase their products.  

   SalesWL has been a long-term ambition of WL’s, particularly after the successful launches of both HireWL and ShopWL. WL’s Head of Customer Service Craig Bennett comments: “While we certainly did not welcome the events of last year, we wanted to ensure that we used this unexpected free time as productively as possible. As such, we set about creating SalesWL. In recent years, we have been asked by several customers about the possibility of accessing our product offering online and so it made sense to add another website to our current portfolio of HireWL and ShopWL. Now that it is live and the world seems to be slowly returning back to normal, we are really excited for our customers to start using it”.  

   SalesWL features an entire inventory of equipment for those working in the live entertainment industry, covering audio, lighting, rigging, staging, video and everything else in between. Users are able to visit the website, select which products they are interested in and then create a Wish List which is passed onto the WL team. Craig comments: “What’s great about SalesWL is that, while it is online based, our expert in-house team are still very much part of the process and will continue to work with customers in choosing their equipment. Similarly, anyone browsing the website and wanting more details can always call our team who will be able to offer any additional guidance or information they require”. 

   Alongside products, SalesWL will also feature blogs, product guides as well as other digital resources which can be used as inspiration when selecting technical equipment. Craig explains: “As a company, one of our core values is Knowledgeable and this is something we’ve tried to implement throughout SalesWL. We want visitors to our site to be able to learn more about the technology as well as the wider industry in general, whether that’s trends, discussions or project case studies”.  

   SalesWL has now officially launched and can be viewed at SalesWL.com.  

2. White Light Launches HireWL

   11 September 2019 11:54 Leave a Comment

   

   Today White Light has launched HireWL – an online platform that allows customers to easily select and order from the company’s extensive hire inventory.

   As a company renowned for its customer service, alongside housing the very latest technology, HireWL is a natural progression for WL. Head of Customer Service Craig Bennett comments: “We’ve launched HireWL in order to give our customers visibility of the extensive range of lighting and AV tools we have available. It will be the first port of call for those wanting to browse our inventory and draw on products that are suited specifically to their needs. We carefully designed the site to ensure it’s extremely user-friendly and packed full of exciting, key features”.

   One of these features include a product filter which allows customers to select and compare items by highlighting their key components. Once a hire list is compiled, it will then be priced by WL’s expert Customer Service team. Craig comments: “We want HireWL to be an additional dimension to the personal service we have offered for almost fifty years. As always, our expert team will be on the end of the phone, helping customers select a package bespoke to their needs. The account handler will also take on board the context of the hire and be able to suggest alternatives to match budgetary or aesthetic requirements”.

   Alongside this, HireWL will feature an Inspiration page that helps customers with their equipment choice, through a range of exclusive articles, insights by industry professionals along with product reviews. Craig adds: “This inspiration page is there for all to use as a resource and will prove useful to those who are hiring their first piece of equipment all the way through to the seasoned industry veteran. The website is not simply a list of items but a place where people are able to be creative”.

   To ensure customers receive the very latest product offers and exclusive insights, a HireWL newsletter will be issued on a monthly basis. You can sign up to it here. WL is also looking to take on board any feedback from those using HireWL and would encourage them to get in touch via the ‘Contact Us’ page.

   To celebrate the launch of HireWL, WL is giving away an exclusive KeepCup for every hire list created on HireWL which is then confirmed as an order. This offer is only available for the month of September.

   Craig concludes: “Some of our customers will no doubt remember the WL Reference Guide and HireWL is essentially an updated, online version of this. It’s also another example of how, as a company, we are committed to giving the best service to our customers, whether they are local, national or international. We are really excited for users to visit the site and see the impact it makes on their hiring experience”.