ER Productions Feels Foggy Thanks to White Light

Jeff Lynne’s ELO Tour earlier this year.

ER Productions is an award-winning laser show and laser system design specialist with credits spanning high profile events, advertising, television and international concert tours. They have worked with some of the biggest names in the entertainment industry including Jeff Lynne’s ELO, Robbie Williams, Metallica, Ariana Grande and Calvin Harris to name but a few. With their work seen on a global scale, they need to ensure that they supply their clients with the very latest technology. Over the past few years, they have approached White Light to provide them with the very latest haze and smoke machines; which includes a recent investment in a range of Look Solutions products.
ER Productions is based in the UK with offices in Spain, Australia and the USA. Marc Webber, co-founder of ER Productions, comments: “As a company, we work on a whole range of projects including concert tours, festivals, club performances and even branded events. While we are known predominately for our laser shows, a large aspect of these is the haze and smoke required to accentuate the beam profile of lasers. As a result, we are always on the lookout to grow our existing stock and seek out new products”.

The Robbie Williams Heavy Entertainment Show

ER Productions have worked closely with WL for many years now. Marc states: “We have worked with White Light for over a decade – I even remember drawing on their services when they were still based in Parsons Green! Therefore, when we were recently looking to increase our stock of Viper Deluxe and Unique Haze Machines, we knew they were the company to go to”.
The VIPER deLuxe and Unique 2.1 Hazer are both products from Look Solutions, a fog machine specialist based in Germany. The VIPER deLuxe unites a powerful 2600-Watt fog generator and a 400-Watt fan in a robust flight-case. The Unique 2.1 is a haze machine offering minimal warming time, low fluid consumption and even more silent working. It also offers several desired effects from the finest mist to a thick haze.
Antony Vine, White Light’s Business Development Manager, comments: “I spoke with Marc and listened to what the company required in terms of fog machines. As we stock an extensive range of Look Solution products for both hire and sales purposes, we are aware of their reliability and what they can achieve”.

Vasco Rossi at the Enzo Ferrari Park earlier this year.

This latest investment means that ER Productions now has a significant inventory of Look Solutions products. Marc adds: “Our Look Solutions stock now ranges over 230 units including the deLuxe and Unique Haze along with the Power Tiny, Viper NT and Orka. Due to lasers and smoke having to work in harmony, it’s vital that we are completely confident in the products we purchase and that we know they are going to deliver the exact effects we need”.
Alongside the recent sale to ER Productions, WL has also supplied Look Solutions products to the West End productions of Cat on a Hot Tin Roof and Matilda, the latest UK tour of Miss Saigon, the Regent’s Park Open Air Theatre Season and the Bournemouth Council Arts by the Sea Festival.
Antony comments: “As a company who supplies technical solutions to the entertainment industry, we always champion products that we feel will benefit our clients. As seen with Look Solutions, these have been used on a range of high-profile projects and have managed to deliver on each one. With such an extensive stock of Look Solution products, we know that ER Productions will be able to offer their own clients as many options as possible”.
Marc concludes: “WL has been extremely accommodating and professional in all of our dealings with them and we are grateful for their help with our recent purchase”.
Photos courtesy of ER Productions.