Author Archives: geo_tony

1. Step into the “Mixed Reality Tech Lab” at IBC 2018

   30 August 2018 10:50 Leave a Comment

   

   Future Zone, Stand 8.F40 – 13-18 Sept 2018

   We are delighted to present the ‘Mixed Reality Tech Lab’ in the Future Zone of IBC2018. Powered by the disguise media platform, this fully-immersive production environment will showcase the latest developments in workflows for live broadcast. We will use the Tech Lab to demonstrate the results of our ground-breaking R&D and showcase the benefits of creating flexible small production spaces. There will also be discussions around how the industry can effectively adopt augmented, virtual and mixed reality workflows.

   Want to see a live demo? Book a meeting with the team.

    

   Key Partners:

   

   Sneak Peek into the Future of Broadcasting

   WL Shortlisted for the IBC Innovation Awards

   

    

   Earlier this year, we worked closely with Discovery Eurosport on their coverage of the PyeongChange 2018 Olympic Winter Games. Alongside overseeing the entire studio technology, we helped develop the Eurosport Cube: a mixed-reality studio that created a fully-interactive environment for Eurosport’s presenters to engage with. We are thrilled that The Eurosport Cube has been shortlisted in the IBC Awards Content Creation category!

   More on the Project

    

   Meet the Team

   Want to see a live demonstration of  the Mixed Reality Tech Lab? Book now!

2. White Light on the Flipside for Selfridges Exhibition

   7 June 2018 15:23 Leave a Comment

   Selfridges is one of the world’s finest department stores, welcoming over 20 million visitors every year. Constantly wanting to provide their customers with a unique shopping experience, they frequently house different exhibitions and immersive events. Their latest is The Flipside: a multi-sensory exhibition which has just opened. Following their previous work with Selfridges, White Light was approached to provide the complete technical support for The Flipside.

   The Flipside is located at The Old Selfridges Hotel and allows customers to journey through a vast, one-of-a-kind space where the world’s most forward-thinking brands and creative minds intersect with radical ideas.

   The Flipside features a range of individual brands including Louise Vuitton, Thom Browne, Gareth Pugh and Google Pixel 2. Working alongside Lighting Designer Richard Howell, Production Electrician John Delaney, Designer Chiara Stephenson and Sound Designer Alex Baranowski, WL had to ensure that each designer’s brief was brought to life and that each brand had its own idiosyncratic experience.

   Richard comments: “Each brand was distinctive, yet each one had to be immersive. For Louis Vuitton, the brief was to invite visitors to explore a deeply modern way of looking at travel. As part of the design, there were different islands each containing items of opulence and luxury. We had to highlight this through the use of bespoke lighting and rigging.

   He adds: “With the Gareth Pugh section, Selfridge’s wanted their customers to experience the designer’s ground-breaking installation, which touched on themes of escape, freedom and clarity. As this was a particularly immersive experience, we drew on ultra-short throw projection lenses along with a bespoke soundscape to couple the projection”.

   WL spent two months preparing for the exhibition, including numerous site visits to The Old Selfridges Hotel. The WL team then spent two weeks on site installing the equipment.

   Over the next few weeks, the exhibition will be used for a range of events, each centred on the themes of Radical Luxury.

   Photos courtesy of Andrew Meredith.

3. Natural History Museum Celebrates Christmas with White Light

   18 December 2017 15:58 Comments Off on Natural History Museum Celebrates Christmas with White Light

   

   The Natural History Museum is one of the world’s most historic museums, home to more than 80 million items from the world of natural and science history. As well as hosting a range of iconic exhibitions, the venue can also be used for private events. As an approved supplier to the venue, White Light has been called upon to provide the technical support on the venue’s Earth Hall Christmas parties.

   Steve Burnham, WL’s Account Manager, comments: “We work at the Natural History Museum all year round and have offered production support in the venue’s various spaces for a range of events. Due to the building’s fantastic location and stunning architecture, it is a popular choice for many to celebrate the festive period. For many organisations and clients, this is their biggest event of the year so we want to ensure we provide the very best technical support possible to complement the historic surroundings”.

   This year, WL worked on a run of 11 events over three weeks. These took place in the Natural History Museum’s Earth Hall, which contains the most intact Stegosaurus skeleton ever found. The events range from Christmas parties, standing drinks receptions, seated dinners and even a wedding reception.

   He adds: “Despite all of the events being Christmas-themed, they varied significantly in terms of layout and how they utilised the space. Similarly, the scale of the events also ranged from 90 to 450 attendees. We supplied lighting and audio for each as well as on-site crew to ensure the whole evening ran smoothly”.

   WL’s work during the festive period at NHM concludes what has been another busy year for the company. Earlier this year, WL provided the complete technical support for the reopening of Hinzte Hall which saw the unveiling of a 25.2 metre blue whale skeleton.

   Steve adds: “It’s been a busy period working at the Natural History Museum but, thanks to our experienced team and state-of-the-art equipment inventory, we have been able to provide the best service possible on every event and ensure each client’s brief is fulfilled”.

   Discover more events we supplied at Natural History Museum:

   Hintze Hall Reopening

   Wildlife Photographer of the Year Awards

   Extinction: The End of the World? Opening

   White Light Supplies Phantom’s 25th Anniversary Party