Tag Archive: Fashion Show Lighting

1. White Light Supplies DELPOZO Catwalk Show at London Fashion Week

   19 March 2018 11:38 Comments Off on White Light Supplies DELPOZO Catwalk Show at London Fashion Week

   After five years of showing in New York, Spanish label Delpozo, known for its couture-like dresses, recently presented their latest collection at London Fashion Week. The move was aimed at activating the brand’s London boutique which opened last June on Sloane Street. Much of the collection was inspired by water lilies and lotus flowers found in an unpublished edition of National Geographic from the 1930s. The show took place at The Royal Institute of British Architects, a reflection of Creative Director Josep Font’s architectural background and the influence this has on the clothing he displays on the catwalk. White Light was asked by Producers OBO London to team up with lighting designer Alexandre Lebrun from LightLab to create an unforgettable event.

   Based in London and Paris, LightLab regularly works with OBO during the London and Paris Fashion weeks. Aurélie Nedjar, Studio LightLab’s Producer, comments: “We are always happy to work with WL and have done so on several occasions now. It’s a pleasure to deal with the same committed team through different events and shows. They know how we work and have always been available, reactive and accommodating”. With over 20 years’ experience within the live event industry, LightLab pushed the boundaries of creativity and imagination in order to create a fully immersive experience on this event.

   Aurélie explains: “I worked closely with Alexandre to establish his lighting concepts through lighting plots, 3D visualisation and equipment lists. I was responsible for following up OBO’s creative proposals and any updates from the first site visit to the final stage. Alexandre drove the focus and programming on site, making sure the brief was respected but also bringing his own ‘touch’ and look. One main concern for Alexandre was to achieve homogeneous lighting, removing the risk of any gaps in its intensity and providing the photographers and video teams with the lighting they required.”

   The client wanted a daylight wash and discreet rigging to highlight the beauty of the space and avoid any reflections of scaffolding in a mirrored box which was placed in the centre of the space. A team of nine was headed-up by WL’s Senior Account Manager Dominic Yates and Senior Project Manager Martin Strods who turned the design concept into reality. This included bringing in a range of rigged lighting; anticipating any footprint, weight or rigging point problems within the space. Working in collaboration with Studio LightLab’s team, they successfully overcame any venue technical constraints whilst, at the same time, delivering the event on time and on budget. They also provided a state-of-the-art sound system to support the show.

   Aurélie comments: “Our excellent relationship with WL always allows us to make even the trickiest lighting concepts possible”.

   Photos courtesy of Ben Broomfield.

    

2. White Light Delivers Fashion Hong Kong Show at Somerset House

   6 March 2018 15:20 Comments Off on White Light Delivers Fashion Hong Kong Show at Somerset House

   

   On the evening of 16^th February, the Hong Kong Trade Development Council organised the Fashion Hong Kong Show and Cocktail Reception at London’s Somerset House. With more than 600 people in attendance, this included several celebrities such as Mathew Anderson, CEO of British designer label Jenny Packham. Being an approved supplier at Somerset House, along with working on several shows across London Fashion Week, White Light was called upon to provide the technical solutions.

   The event was produced by My Beautiful City – a full service creative agency that offers end-to-end support across art direction, concept creation and event production. For over ten years, they have worked with some of the world’s most talented designers to bring their collections to life at numerous exhibitions. They have also worked closely with WL across several London Fashion Weeks.

   WL’s Senior Account Manager Dominic Yates comments: “We have a strong working relationship with My Beautiful City, which goes back many years, and they called upon us once again for this high-profile event”.

   The leading brands Heaven Please+, House of V, Methodology and Maison Vermillion were selected by the British Fashion Council to participate in the event, part of an ongoing initiative by the HKTDC to give international exposure to Hong Kong-based designers and brands. This was the first time the showcase took place in London, having previously travelled to New York, Copenhagen, Tokyo, Shanghai and Singapore.

   Dominic explains: “As part of the technical support, we supplied uplighters, a sound system, bespoke lighting, along with mains distribution. We also had a crew of four technicians on site to ensure that the entire event ran smoothly”.

   Alongside its strong working relationship with My Beautiful City, another reason as to why WL was approached to work on the show was due to the company’s extensive knowledge and experience of working in Somerset House.

   Dominic comments: “As an approved supplier to the Unique Venues of London, we frequently work in Somerset House. Over the past year alone, we’ve worked on a variety of events there including the Matalan SS17 Launch, the Now Play Interactive Exhibition along with the Alison Brooks Architects 21^st birthday. Each one had its own unique brief, similar to the Fashion Hong Kong Show”.

   The Fashion Hong Kong Show took place in the River Rooms at Somerset House which are a versatile suite of rooms situated in the New Wing, with a creative and raw aesthetic. This open plan space retains some original features including dramatic original fireplaces and exposed brick archways, making the rooms perfectly suited for fashion events.

   Dominic concludes: “When you have such an intimate knowledge of the venue as we do, you are able to bring this experience to the client and ensure that each space is used as creatively as possible; allowing each event to achieve its potential”.

   Photos courtesy of Neil Mason Photography.