On the evening of 16th February, the Hong Kong Trade Development Council organised the Fashion Hong Kong Show and Cocktail Reception at London’s Somerset House. With more than 600 people in attendance, this included several celebrities such as Mathew Anderson, CEO of British designer label Jenny Packham. Being an approved supplier at Somerset House, along with working on several shows across London Fashion Week, White Light was called upon to provide the technical solutions.
The event was produced by My Beautiful City – a full service creative agency that offers end-to-end support across art direction, concept creation and event production. For over ten years, they have worked with some of the world’s most talented designers to bring their collections to life at numerous exhibitions. They have also worked closely with WL across several London Fashion Weeks.
WL’s Senior Account Manager Dominic Yates comments: “We have a strong working relationship with My Beautiful City, which goes back many years, and they called upon us once again for this high-profile event”.
The leading brands Heaven Please+, House of V, Methodology and Maison Vermillion were selected by the British Fashion Council to participate in the event, part of an ongoing initiative by the HKTDC to give international exposure to Hong Kong-based designers and brands. This was the first time the showcase took place in London, having previously travelled to New York, Copenhagen, Tokyo, Shanghai and Singapore.
Dominic explains: “As part of the technical support, we supplied uplighters, a sound system, bespoke lighting, along with mains distribution. We also had a crew of four technicians on site to ensure that the entire event ran smoothly”.
Alongside its strong working relationship with My Beautiful City, another reason as to why WL was approached to work on the show was due to the company’s extensive knowledge and experience of working in Somerset House.
Dominic comments: “As an approved supplier to the Unique Venues of London, we frequently work in Somerset House. Over the past year alone, we’ve worked on a variety of events there including the Matalan SS17 Launch, the Now Play Interactive Exhibition along with the Alison Brooks Architects 21st birthday. Each one had its own unique brief, similar to the Fashion Hong Kong Show”.
The Fashion Hong Kong Show took place in the River Rooms at Somerset House which are a versatile suite of rooms situated in the New Wing, with a creative and raw aesthetic. This open plan space retains some original features including dramatic original fireplaces and exposed brick archways, making the rooms perfectly suited for fashion events.
Dominic concludes: “When you have such an intimate knowledge of the venue as we do, you are able to bring this experience to the client and ensure that each space is used as creatively as possible; allowing each event to achieve its potential”.
Photos courtesy of Neil Mason Photography.